Ad comment moderation

Instagram and Facebook ad comment moderation

Instagram ad comment moderation, and the same for Facebook ads: you're paying for every person who sees your ad, so ReplyMint hides the spam, scams, and hate under it automatically, and pulls the buyers asking questions to the top of your inbox.
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What goes wrong in an ad's comment section

Spam rides on your ad spend

Scam links, fake giveaways, and bot comments show up under ads because that's where the audience is. Every one of them sits next to the product you're paying to promote.

Buyers get buried

Someone asks about sizing or shipping under your ad, and their question lands between a scam link and a string of emojis. By the time you find it, they've scrolled on.

Nobody is watching at 2am

Ads run around the clock. Comment sections don't moderate themselves overnight, and one ugly comment left up for hours is what new customers see first.

How ReplyMint handles ad comments

1

Connect your Instagram and Facebook

Sign in with Meta's official login. ReplyMint starts reading new comments on your ads and posts right away.

2

Every comment is read in context

Not just matched against a keyword list. A buyer asking "does this come in medium?" is treated differently from a scam account posting a link.

3

The right action happens automatically

Spam and hate are hidden before most people see them. Buyer questions go to the top of your inbox with a reply ready in your brand's voice.

What gets hidden, and what stays

Hidden automatically
  • Scam and phishing links
  • Fake giveaway comments
  • Bot and engagement-bait comments
  • Hate speech and harassment
  • Competitor promotions
Kept and surfaced
  • Price, sizing, and shipping questions
  • "Is this still available?"
  • Complaints you need to see
  • Genuine praise

Every action is logged, and you can restore any hidden comment in one click. How AI moderation compares to keyword filters.

Why ad comments need their own moderation

The filters Instagram and Facebook give you were built for your feed, and ad comments slip past them.

Instagram ads

Instagram's Hidden Words filter does not cover ad comments, so the filter you set up for your posts does nothing under your ads. Ads you run without posting them to your profile don't show in your feed either, which makes their comments easy to forget. More in Instagram comment moderation.

Facebook ads

Facebook ad comments sit on the ad's post, not your Page feed, so nobody is scrolling past them. Keyword lists catch obvious words and miss the rest. Step by step in how to hide spam comments on Facebook ads.

One place for both

ReplyMint reads comments on your ads and posts on Instagram and Facebook through Meta's official API, applies the same rules everywhere, and logs every hide so you can undo it.

Hide or delete?

Hiding keeps a comment out of public view without deleting it, and you can restore it anytime. ReplyMint hides spam and hate on all paid plans. Growth and Scale also remove comments carrying scam or malicious links entirely.

Built for brands running ads, priced for small teams

  • Free: see which comments are buyers and get reply suggestions, 200 messages a month.
  • Solo, $59/month: spam and hate auto-hidden, auto-replies in your brand voice, 2,000 messages a month.
  • Growth, $129/month: everything in Solo, removes scam-link comments, team access, 10,000 messages a month.
  • Scale, $299/month: everything in Growth, 30,000 messages a month, priority support.

Compare comment moderation tool pricing

Frequently asked questions

Can I moderate comments on Instagram ads automatically?

Yes. ReplyMint reads comments on your Instagram and Facebook ads and organic posts through Meta's official API, and hides spam, scams, and hate as they arrive. Automatic hiding is included on all paid plans.

What's the best tool for Facebook ad comment moderation?

It depends on your size. Enterprise brands often use managed services with human moderators, which start around $1,000 a month; ad comments can cost more (Respondology covers paid social from its Premium plan, $4,499 a month). Smaller brands usually want a self-serve tool that hides spam automatically and costs far less. ReplyMint also surfaces the buyers in your ad comments, not just the spam.

Will it hide real customer questions by mistake?

ReplyMint reads what a comment is trying to do rather than matching keywords, so buyer questions are surfaced, not hidden. Every action is logged, and you can restore any hidden comment in one click.

Is hiding a comment better than deleting it?

Usually, yes. Hiding keeps the comment out of public view but lets you restore it if it was a mistake. Deleting is permanent, so ReplyMint only removes comments outright when they carry scam or malicious links, on the Growth and Scale plans.

How quickly are ad comments moderated?

Within seconds of the comment arriving. ReplyMint receives comments through Meta's webhooks and classifies each one in about a second.

How much does ad comment moderation cost?

ReplyMint's Free plan shows you which comments are buyers. Automatic hiding starts on Solo at $59 a month, Growth at $129 a month adds scam-link removal and team access, and Scale at $299 a month adds 30,000 messages and priority support.

Your ads are running right now. So are the comments.

Connect your ad accounts and start hiding spam under paid posts in minutes.

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