ReplyMint is an Instagram comment moderation tool that automatically hides spam, hate speech, competitor mentions, and scam links on your posts and ads. Powered by MintSense, it understands the meaning of each comment rather than relying on a keyword blocklist, so it catches what filters miss and never hides legitimate buyer questions.
Start free, no card requiredModeration is only half the job. ReplyMint ranks buyer-intent comments at the top of your queue, drafts replies in your brand voice, and logs every hide and restore so your team stays in control. Brands that handle hundreds of comments a day use automation so spam never buries buyers.
Connect Instagram & Facebook
Link your accounts through Meta's official API. Comments and DMs land in one inbox in about eight minutes.
See buyers first
MintSense ranks comments by buyer intent so pricing and availability questions surface before praise, spam, or off-topic noise.
Reply and confirm the sale
Send moderation-safe auto-replies when MintSense clears the thread, or review first, then track confirmed sales on your dashboard.
Need DM-first workflows too? See the Instagram DM sales tool.
MintSense AI classifies every comment before it reaches your audience. Here is what it catches automatically.
Spam
Follow-for-follow bots, irrelevant promotions, and repetitive low-quality comments.
Hate speech
Offensive, discriminatory, or toxic language targeting your brand or your customers.
Scam links
Phishing URLs, fake giveaways, and malicious external links posted in your comments.
Competitor mentions
Unsolicited competitor promotions posted to undermine buyer trust in your content.
Adult content
Explicit or sexually suggestive comments that are inappropriate for your audience.
Off-topic promotions
Unrelated product or service shout-outs that clutter your comment section.
Every comment passes through MintSense, ReplyMint's intent engine, in about a second. It reads the comment in full context (post type, prior conversation, account signals) and assigns intent and safety scores. Your sensitivity threshold determines whether to hide immediately, hold for review, or pass through. Every decision is written to your audit log.
01
Comment arrives
The comment posts on your Instagram or Facebook content. ReplyMint receives it instantly via the Meta Graph API.
02
MintSense read
MintSense reads the full comment in context: post type, prior thread, account signals, and intent and safety scores.
03
Threshold check
The score is compared against your moderation sensitivity setting. Auto-hide, hold for review, or pass through.
04
Audit log entry
Every moderation decision is written to your audit trail, visible, reviewable, and reversible at any time.
Organic posts & Reels
MintSense moderates comments on all your organic Instagram and Facebook content: feed posts, Reels, Stories replies, and carousels. Spam and toxic comments are hidden before your audience sees them.
Instagram & Facebook ads
Ad comment sections are high-stakes. You are paying to amplify that content. ReplyMint moderates ad comments through the same Meta Graph API, protecting your conversion rate from spam and negative pile-ons that erode buyer trust. See our ad comment moderation page for how paid post comments are handled.
Keyword filters require you to predict every phrase a spammer might use, and update your list every time they adapt. MintSense understands meaning, so it catches novel spam patterns without any rule maintenance. For the full brand guide, see AI comment moderation for brands.
| Feature | MintSense AI | Keyword filter |
|---|---|---|
| Setup time | ~8 minutes | Hours of rule-building |
| Catches new spam patterns | Yes, learns from context | No, misses unknown phrases |
| False positives | Low | High |
| Understands intent | Yes | No, word matching only |
| Works on ad comments | Yes | Depends on tool |
| Maintenance required | None | Ongoing list updates |
Does ReplyMint hide comments automatically?
Yes. MintSense AI reviews every comment as it arrives and automatically hides spam, hate speech, scam links, and toxic content, with no keyword list or manual rule required.
Can I review hidden comments before they are permanently deleted?
Yes. Every moderation action is logged in your audit trail. Hidden comments are reviewable and can be restored if needed.
Can I moderate comments on Instagram ads automatically?
Yes; ReplyMint moderates comments on ads and organic posts through Meta's official API, on Solo and Growth.
How do I bulk hide bad comments on Instagram?
ReplyMint hides spam, scams, and hate automatically as they arrive; every hidden comment is logged and can be restored.
Does it work on Facebook and Threads too?
Yes, Instagram, Facebook, and Threads in one inbox.
What happens if a legitimate comment is hidden?
You can review and restore any hidden comment from the audit log. MintSense is tuned to minimise false positives, but the override is always available.
Is there a keyword blocklist I need to maintain?
No. MintSense uses AI intent and safety classification, not a list of blocked words. It understands context, so it catches what filters miss without flagging legitimate comments.
No keyword lists. No manual rules. Connect your Instagram and Facebook and MintSense handles moderation from day one.
Start free, no card required