AI comment moderation for Instagram & Facebook — auto-hide spam, hate speech, and scams
ReplyMint's AI comment moderation automatically hides spam, hate speech, competitor mentions, and scam links on your Instagram and Facebook posts — including ads. Powered by MintSense, it understands the meaning of each comment rather than relying on a keyword blocklist, so it catches what filters miss and never hides legitimate comments.
Start free 7-day trialWhat does ReplyMint moderate?
MintSense AI classifies every comment before it reaches your audience. Here is what it catches automatically.
Spam
Follow-for-follow bots, irrelevant promotions, and repetitive low-quality comments.
Hate speech
Offensive, discriminatory, or toxic language targeting your brand or your customers.
Scam links
Phishing URLs, fake giveaways, and malicious external links posted in your comments.
Competitor mentions
Unsolicited competitor promotions posted to undermine buyer trust in your content.
Adult content
Explicit or sexually suggestive comments that are inappropriate for your audience.
Off-topic promotions
Unrelated product or service shout-outs that clutter your comment section.
How MintSense decides what to hide
Every comment passes through a two-stage AI process. First, a Fusion classification call reads the comment in full context — post type, prior conversation, account signals — and assigns an intent and safety score. Second, a threshold check determines whether to hide immediately, hold for review, or pass through. Every decision is written to your audit log.
01
Comment arrives
The comment posts on your Instagram or Facebook content. ReplyMint receives it instantly via the Meta Graph API.
02
Fusion call
MintSense reads the full comment in context — post type, prior thread, account signals — and assigns intent and safety scores.
03
Threshold check
The score is compared against your moderation sensitivity setting. Auto-hide, hold for review, or pass through.
04
Audit log entry
Every moderation decision is written to your audit trail — visible, reviewable, and reversible at any time.
Moderation on ads and organic posts
Organic posts & Reels
MintSense moderates comments on all your organic Instagram and Facebook content — feed posts, Reels, Stories replies, and carousels. Spam and toxic comments are hidden before your audience sees them.
Instagram & Facebook ads
Ad comment sections are high-stakes — you are paying to amplify that content. ReplyMint moderates ad comments through the same Meta Graph API, protecting your conversion rate from spam and negative pile-ons that erode buyer trust.
AI moderation vs keyword filters
Keyword filters require you to predict every phrase a spammer might use — and update your list every time they adapt. MintSense understands meaning, so it catches novel spam patterns without any rule maintenance.
| Feature | MintSense AI | Keyword filter |
|---|---|---|
| Setup time | ~8 minutes | Hours of rule-building |
| Catches new spam patterns | Yes — learns from context | No — misses unknown phrases |
| False positives | Low | High |
| Understands intent | Yes | No — word matching only |
| Works on ad comments | Yes | Depends on tool |
| Maintenance required | None | Ongoing list updates |
Frequently asked questions
Does ReplyMint hide comments automatically?
Yes. MintSense AI reviews every comment as it arrives and automatically hides spam, hate speech, scam links, and toxic content — no keyword list or manual rule required.
Can I review hidden comments before they are permanently deleted?
Yes. Every moderation action is logged in your audit trail. Hidden comments are reviewable and can be restored if needed.
Does moderation work on Instagram ads?
Yes. ReplyMint moderates comments on both organic posts and Instagram and Facebook ad posts using the Meta Graph API.
What happens if a legitimate comment is hidden?
You can review and restore any hidden comment from the audit log. MintSense is tuned to minimise false positives, but the override is always available.
Is there a keyword blocklist I need to maintain?
No. MintSense uses AI intent and safety classification — not a list of blocked words. It understands context, so it catches what filters miss without flagging legitimate comments.
Protect your comment section before the next post goes live
No keyword lists. No manual rules. Connect your Instagram and Facebook and MintSense handles moderation from day one.
Start free 7-day trial