What are unanswered buyers costing you?
Estimate: comments × 30 days × 2.9% buyers × 83% unanswered × your buying rate × your order value. Not a promise of results.
Start freeThree numbers, two of them yours
About 2.9% are ready to buy
Of every comment and DM, roughly 3 in 100 ask about price, a link, stock or how to order.
83% of them waited a day
Most buyers were still waiting for a reply a day later. Read the study.
Your order value and close rate
You set these. A fast, specific answer to "price?" is often all it takes.
Questions people ask
Where do the rates come from?
From one active US brand account over one week in August 2026: 6,519 comments and DMs, of which about 2.9% were people ready to buy, and 83% of those were still waiting a day later. Your account will differ, so treat this as a rough guide.
How do I get my real numbers?
Run the free comment scan. It reads your last 30 days of Instagram or Facebook comments and DMs and shows the people who asked to buy and never got a reply.
Do I need to sign up to use the calculator?
No. The calculator runs in your browser and nothing is saved.
See your real numbers.
The free scan reads your last 30 days of comments and DMs, read-only, in about 2 minutes.